The Power of Purpose|keyes-international Ltd.
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The Power of Purpose

  Companies like KEYES are a force in the world.With this stature comes both responsibility and opportunity. Our responsibility is to be an ethical corporate citizen—but our opportunity is something far greater, and is embodied in our Purpose.

  KEYES`s Purpose Statement articulates a common goal that inspires us daily:

  We will provide branded products and services of superior quality and value that improve the lies of the world`s consumers,now and for generations to come.As a result ,consumers will reward us with leadership sales,profit and value creation,allowing our people,our shareholders and the communities in which we live and work prosper.

  Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. KEYES grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines our commercial opportunity, our culture reflects the broader opportunity of improving lives through and beyond our branded products and services.

  The simple, inspiring way to think about this opportunity is that KEYES brands serve billions people on the planet today. we can reach them altruistically. We can improve their lives in ways that enable them to thrive, to increase their quality of living and, over time, to join the population of consumers we serve with KEYES.

  Our shared Purpose attracts and unites an extraordinary group of people, KEYES, recruiting and development philosophy to “build from within” fosters a strong culture of trust and shared experiences. Our diversity, our shared culture and our unified Purpose are the defining elements that enable P&G to touch lives and improve life every day.